Automated Shopping Cart Abandonment Like Never Before
Email marketing has long been the king when it comes to recovering abandoned carts, so much so that when you say or search for "shopping cart abandonment" every result is email. For years, cart abandonment email automation has delivered terrific returns for online retailers, and it continues to be a strong player in the cart recovery game.
There's no doubt that email automation can be an effective tool, but email shopping cart abandonment programs face one major hurdle: they require your site visitor's email address, and that's not an easy thing to obtain.
It's also worth noting that, as time has passed, people have become overwhelmed with promotional email messages. Major webmail services have now started to do their users the favor of recognizing marketing messages as they arrive and moving them out of the inbox's completely, and into the dreaded "promotions" tab.
Despite major advancements in technology and eCommerce user experience design, the average cart abandonment rate has remained over 70%.
The biggest hurdle is that of the 70+% of abandoned carts, you're likely to have the email addresses of fewer than 20-30% of those potential customers. With some quick math you can imagine the impact on your bottom line.
Ultimately, the challenge marketers face is that carts will continue to be abandoned, email addresses continue to be difficult to acquire, and even when you succeed in acquiring them webmail services will be working against you.
Over 2B active users
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Ads that display in the feeds of your potential customers, but not on your own feed for your followers to see.
Online shoppers that view video ads are 1.8 X more likely to purchase than non-viewers.
Running variations on ads to optimize performance and deliver maximum ROI.
more reachable carts
abandoned cart coverage
return on investment