From inbox to order
According to the Direct Marketing Association, the ROI of email marketing in 2016 was 3,800%, meaning for every dollar spent on email marketing, it returned $38. Those are figures that simply can’t be ignored.
ParadoxLabs provides a range of email services, based on your individual needs. This can include designing custom email layouts for newsletters or announcements, creating content, managing and reporting on A/B split tests, and more. Our email partner, dotmailer, offers endless possibilities for customization, personalization, and dynamic content. We also have experience with a variety of email marketing platforms, including MailChimp and Listrak, and can work with the system you have in place, or assist you in getting set up with the provider that’s right for your business.
Email marketing is responsible for more conversions than any other channel – and its real power lies in automation. By setting up triggered and transactional email messages, you can decrease cart abandonment, encourage product reviews, and encourage repeat customers.
Examples of Transactional Automations
New Account Sign Up
Post Purchase Follow Up
Examples of Event-based Evergreen Automations
Shopping Cart Abandonment
Back in Stock Alerts