Swiss Knife Shop

Swiss Knife Shop is a leading internet retailer of name brands such as Victorinox Swiss Army, Leatherman Tool Group, and Wusthof. While their site was seeing great growth in eCommerce world, they noticed that their traffic was missing a key component: mobile.

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Services

Responsive Website, Content Development, eCommerce System Design

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The Problem

Swiss Knife Shop’s website, while well-designed and functional on a desktop, was having troubles when it came to people using phone or tablets to access the site. Their mobile bounce rate was sky-high and they knew they were missing out on potential revenue. They came to ParadoxLabs to help make their website responsive.

The Solution

To help Swiss Knife Shop move forward with their website goals, we sat down and took a hard look at how to best optimize their site for mobile users and built the functionality and features their customers wanted and their site needed.

Under the Hood

  • Cleaned up the code on pages that were the worst offenders.
  • Created a usable mobile navigation.

The Customer Experience

  • Optimized their site for speed. Mobile users in particular need the site to load quickly or they won’t stick around.
  • Created accessible product pages that can be navigated on a screen of any size

The Results

We are glad to say that Swiss Knife Shop’s mobile traffic has increased, their bounce rate has decreased, and they are seeing more revenue from their mobile endeavors. Swiss Knife Shop has been brought aboard as a support client and we continue to make improvements to their site.

31%

Mobile Conversion Rate

60%

Mobile Revenue Increase

10%

More Site Interaction

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