Fil-Tec Bobbin Central is a leading distributor of quality bobbin and thread products. When they came to ParadoxLabs they were in need of a site that they could customize to multiple customer types based on industry and distribution needs.

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Responsive Website, Content Development, eCommerce System Design

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The Problem

When they came to ParadoxLabs, Fil-Tec needed a site that they could customize to multiple customer types based on industry and distribution needs.

The Solution

ParadoxLabs worked closely with Fil-Tec Bobbin Central to create a customized, wholesale-only online experience that caters to the different business types purchasing their products, as well as featuring newly created “stores” within their website.

Under the Hood

  • Built backend solutions for managing their customer database and managing inventory based on customer categories.
  • Created a dedicated showcase page where all customers and non-customers can browse product categories, but not purchase products.
  • Once wholesale accounts have been approved, users will be placed into their customized wholesale store where they can browse and buy products.

The Customer Experience

  • Customized marketing campaigns specific to each store, catering to customer interests and purchase order history.
  • A new Store Locater features retail stores across the country so non-wholesale accounts can find Fil-Tec Bobbin Central products near them.
  • An easy-to-use sorting feature allows customers to identify specific items within a product category. They can sort by attributes such as color, size, application, and many more.
  • Each category page features Related Products so customers can identify other Fil-Tec Bobbin Central products they may not have been aware of.

The Results

With the redesigned website, user access has been greatly enhanced with a new format that provides multiple points of entry for site visitors to get content. With this upgrade, Fil-Tec Bobbin Central has seen an increase in several key performance indicators such as:


Rise in Average Order Value


Jump in Revenue


Customer Interaction Increase

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