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ParadoxLabs, one of only 73 Magento Professional Solutions Partners in the US, has hired Bryan Shaffer as Marketing Manager. He will focus on developing ParadoxLab’s digital marketing offer, as well as positioning the company as a leader in Magento-based marketing automation and strategy.

Shaffer, 39, is a Lancaster native who brings 15+ years of experience in graphic design and digital marketing to ParadoxLabs. He lives in East Petersburg with his wife and their 3 kids.

“It’s not really a secret that digital marketing, and more specifically automated messaging and campaigns, are critical to the success of online retailers” said Shaffer. “Joining a team as well regarded in the e-commerce and Magento community as ParadoxLabs is an exciting opportunity and I’m eager to grow this business with Brett [Hart].”

Most recently with Listrak, Godfrey Advertising, and the Lancaster Barnstormers, Shaffer’s client list includes notable brands such as Volcom (US and Europe), TimBuk2 Bags, Chicco, La-Z-Boy, Honeybaked Ham, Johnson Controls International, and Nora Flooring. Shaffer plans to begin rolling out a selection of marketing services to clients over the course of the next month.

“With access to developers as gifted as the ones here at ParadoxLabs, we’re going to be offering our clients some next-level marketing products and services. We’ve already begun work on something that I’m really excited about because I think will change the lives of our clients – a fully automated customer retargeting solution that includes email and social targeting.”

Stay tuned for for information about ParadoxLabs’ new marketing services, coming soon!