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As we have pointed out since its release, Magento 2 is packed with improvements that will make your life easier while increasing your success.  Today, we are going to take a look at some changes and improvements from a SEO perspective.

Product Fields Auto-Generation

SEO elements of any product page are its meta-title and H1 tag. Although Google had devalued some importance of meta-data, it remains important to have unique meta-product descriptions and word duplication of meta-keywords.

One of the best features that Magento 2 introduced is the  Product Fields Auto-Generation. This new feature assists with the creation of product meta-text using the available product attributes. However there is a downside: this feature changes meta-text for all products as it uses only one template.

In addition these features have been carried over from past versions to Magento 2:

• Ability to set up canonical meta-text for your product
• Ability to create SEO-friendly URLs by including category paths for product URLs

Category Page Optimization

When attempting to optimize the category pages, you must set up canonical URLs correctly. Keep in mind that a lot of duplication can be caused by layered navigation.  As a website owner you need to improve your control of it.

The Layered Navigation feature in Magento gives customers an easy and effective way to search a store catalogue. The drop-down list to filter for attributes can be by product price, color, brand, or whatever different attributes it can actually find.

A very useful enhancement in Magento 2 is the URL Preservation feature. This feature  gets rid of the query parameter URLs so whatever you sort or arrange categories using the available filter options, the category page URL will remain basically the same and won’t include URL parameters as limit, sort, and mode. This will take care of a lot of canonical issues on category pages

Sitemaps

Another great change in Magento 2 is that they have greatly improved the default XML sitemaps.

• Ability to separately specify the frequency and the priority of each page. It can be either a product page or category page or CMS page.
• Ability to automatically add the XML sitemap to your robots.txt file and edit it via the admin panel.
• Ability to add images
• Ability to use the Sitemap Index and allow you to define different parameters on splitting items between XML files.

Structure Markup Data

This feature has been enabled in the system by default. It does not require you to configure it.

With these improvements Magento 2 is providing a way to take your business to the next level Give us a call to talk about the improvements and why you should upgrade today!