Magento Imagine 2018: From 2.2.3 to Infinity

In February of 2018, Magento released Magento 2.2.3, while also providing a roadmap for where the future leads. Before I put us on the road to the future, I thought a quick recap of the benefits of Magento 2.2.2 would be a good idea.

First Stop 2.2.2

Magento Commerce 2.2.2 greatly improved efficiency and helps to accelerate sales growth. The new features offer merchants improved insight into their online business and streamline the customer experience. Some of the improvements included:

  • Advanced Reporting that provides access to a suite of dynamic reports based on your product, order, and customer data, with a personalized dashboard. The default module is a step towards better reporting, but Magento will need a few more iterations to get it up to speed with third-party reporting
  • Signifyd: An integrated feature that immediately reviews an order in real-time to determine whether it’s a legitimate customer or fraudulent purchase attempt. This feature makes Magento the first e-commerce platform to elevate its merchants beyond fraud scoring tools and eliminate their liability for fraud with Signifyd’s Guaranteed Payments.
  • Instant Purchase Checkout: Immediately takes customers to a confirmation page where they can place their order without entering an address, payment preference, or shipping option.
  • Dotmailer Bundling: The new integrated feature ensures email subscribers stay in sync and critical customer/retail data is available. The integration offers the full capabilities of Dotmailer, plus the added benefits of single sign-on and access to an unparalleled level of data.
  • Magento Functional Testing Framework (MFTF):  is replacing the Functional Testing Framework in M2.3 and future releases. To write tests in FTF, you have to learn both PHP and XML. For MFTF, you write exclusively in XML. The MFTF makes test creation more manageable and customizable, allowing you to focus on growing your business
  • Expiration of Amazon’s one-click ordering patent, Magento 2.2.2 offers the ‘Amazon-like’ experience as a standard feature. Instant Purchase provides returning customers with a faster checkout experience by using previously-stored payment and shipping information to skip checkout steps.

Stop 2.2.4 & 2.3: Quarter 2, 2018

  • Magento 2.2.4 (EO-Q2 ’18)
  • Magento 2.3 (mid-2018)
  • Progressive Web Apps (PWA)
  • PWA Developer Studio
  • Client-side performance
  • GraphQL 1.0
  • Business-Friendly Page Builder (Enterprise only)
  • Amazon 3rd Party Sales Channel
  • Multi-Source Inventory 1.0

Magento is dedicating themselves to making improvements in customer convenience for 2018. The focus will be on refining purchases of products, on any device, easier, faster, and more intuitive for customers, on any channel, delivered whenever and wherever.

I am sure the Road to Imagine will bring with it even more new announcements and when we reach our destination, be prepared to be wowed!

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