Magento Live UK is wrapping up, and there were several big announcements made. Most notably, there will be some name changes coming soon. Magento Enterprise will be known as Magento Commerce and Magento Community will be known as Magento Open Source. They have also announced that Magento will be working with Google on progressive web apps. Despite speculation that more information about Magento 1 ongoing support would be discussed at MLUK, there hasn’t been any news on the subject. Stay tuned for more info in the next week or so.
Ads Google has joined the Coalition for Better Ads and will be supporting their Better Ads Standards. The standards and best practices will help merchants create ads that are not annoying, that work well on mobile, and that deliver a better customer experience. They have also debuted an Ad Experience Report to help retailers see how these standards apply to their site.
Google My Business now offers Posts for local business listings. Posts are displayed under your Google business listing and help provide customers with information about promotions, new products, events, etc. Posts can include an image, text, and a CTA.
Another new tool for businesses as well as job seekers is Google for Jobs. This new feature displays relevant job listings when a user provides enough search criteria. These listings are displayed above all other results in the SERPs. Job postings can be filtered, making it easier for the job seeker to find what they want. To be included in search results, employers need to add structured data to their job posting and submit a sitemap for each, or they will automatically display if they are already posted on traditional job search sites.
Google has provided an update on search result snippets. Previously coming from 3 possible sources – page content, meta description, or DMOZ – they will now only come from 2 of those sources. DMOZ has closed, so your content and meta descriptions will be more important than ever.
There has been much to-do in the SEO world about the impending mobile-first index; we weren’t sure when it was coming, but it seemed imminent. However, it seems that we can all calm down for a bit. Google’s own Gary Illyes recently announced that mobile-first indexing likely will not take place until 2018. If your site is still not responsive on mobile, use this time to get it up to speed.
Finally, Search Engine Land published a post on anxiety about constant SEO updates/changes and what you can do if you think your site has been affected.
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