End the End of Summer Slump

Typically, the summer months for many ecommerce sites and bloggers takes a hit. Engagement is low, revenue plateaus, and businesses become frustrated. The days get shorter, and soon the warmth and sunshine of the summer months will be long gone. Kids will go back to school and you can rejoice because the summer slump is ending. Fall is on the horizon and opportunity is knocking.

So that begs the question: Are you ready for an increase in traffic?

In case you’re not sure and fear a potential traffic jam, we’ve got you covered. Here are a few tips to ensure things keep moving smoothly.

Comprehensive Website Audit

The performance of your website is the result of many variables working together. That’s why you need a truly robust audit that looks at SEO, Paid Campaigns, Technical, Backlink Profile, Competitors, and Analytics. Combined, these audits give you a clear idea of how your site is performing, and where it can be improved.

A comprehensive website audit identifies issues and fixes that will ensure you don’t hit a road block. We recommend scheduling audits for your website on a regular basis. How often will depend on the condition of your website.

Follow up

Face it, many projects hit the back seat during the summer. It seems that every email in your inbox is coming from auto-responders- “out of office.” This is the time to reconnect.

You may have a better chance of catching people in the office now, plus new opportunities may pop up that you can tackle before year end.

Final Thoughts

Summer slumps suck, but the back-to-school mentality is creeping in quickly. Vacations are winding down. People are preparing to buckle down and get back to their routines. Reach out and let them know you’re there!

How Can We Help?

If you need assistance preparing your store for the fall, give us a call at 717-431-3330. We offer a comprehensive site code audit that assesses any potential issues with the structure and security of your store, as well as a Google analytics assessment that addresses potential areas of improvement in UX and marketing.

As always you can reach out via email, hit us up on Facebook Messenger, or DM us on Twitter.

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