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Cyber Five 2014 Summarized In 12 Stats

word cloud about the cyber five ecommerce stats with a black background and orange letteringWhen it came to holiday commerce, Black Friday used to be it. Now, with consumers spreading out their shopping into a multiple-day adventure, we have the “Cyber Five,” Thanksgiving through Cyber Monday.

The Cyber Five kick off the holiday shopping season in full force, which, if unprepared for it, can leave some sites staggering. But, have no fear, you can usually predict the current year based on growth patterns from previous years and numbers as they roll in.

If you missed it, be sure to check out the 30 stats you need to know about holiday ecommerce. Now that the Cyber Five has come to a close, the numbers are in for 2014.

These are some of the most notable:

1. Online sales from Thanksgiving Day through Cyber Monday were up 23% year-over-year, according to Channel Advisors Topeka (Source: CNBC)

2. Ecommerce spending equaled $1.01 billion on Thanksgiving Day and $1.5 billion on Black Friday, an increase of 32% and 26% respectively, as stated by Comscore (Source: CNBC)

3. Cyber Monday online sales came in at $2.65 billion, a 16% increase over 2013, making it the biggest day in US online shopping history (Source: Econsultancy)

4. UK retailers bought into Black Friday this year, increasing overall UK retail search spend 145% from Thanksgiving to Black Friday (Source: Econsultancy)

5. Ecommerce revenue was up 15.4% over the holiday weekend (Thanksgiving through Cyber Monday) this year over the same time last year (Source: Econsultancy)

6. 21.9% of online shopping on Cyber Monday came from mobile devices, up 15.9% from last year (Source: Econsultancy)

7. Most of the sales over the weekend and a more than a fifth of the sales on Cyber Monday came from email marketing efforts (Source: Econsultancy)

8. There were winners big and small on Black Friday. Amazon won big with an 83% increase in visits from last year (Source: Econsultancy)

9. Online sales across the Cyber Five totaled $89 billion in 2014, a 13% increase over 2013 (Source: TechCrunch)

10. Online sales during the Cyber Five accounted for 30% of all ecommerce spend in 2014 so far (Source: TechCrunch)

11. This year, 3.4 million new buyers broke into online shopping (Source: TechCrunch)

12. The amount of social media discussions on Black Friday more than doubled this year; there were 996,306 discussions on social media during Black Friday 2013 and 2,013,943 during the same time this year (Source: Wishpond Technologies)

Now that the first big holiday commerce rush is over and we’re well into the next one, it’s a good idea to take a second and evaluate the experience.

Were your growth predictions correct?

Most importantly, was your site able to efficiently handle the increases in traffic without slowing down?

Site speed is imperative and is often cited as a top reason for people leaving your site, especially during the holidays. If your site gave you any trouble over the Cyber Five, you’ll want to make sure you take the necessary precautions as soon as possible to ensure the same things don’t occur during the Christmas commerce rush.

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